These days, having a website is no longer enough to satisfy the demands and expectations of your customers. Your website needs to be easily found and visible in the search engines and is expected to perform in an optimised and easy-to-use way.
Digital Marketing encompasses those activities that (a) build traffic and volume, (b) improve user experience and conversion rate on your website and (c) drive insights and powerful analytics that help you make better decisions based on your customer’s digital data and behaviour.
Below we have outlined some of the key areas in a successful Digital Marketing Strategy. We have just touched on each topic. For further details or to discuss Digital Marketing then please contact us to arrange a consultation.
Having a road map that customises the different tactics available in digital marketing specifically for your business and target market ensures you get the maximum benefit and return-on-investment from your digital marketing activities. We have worked across multiple industry verticals and can tailor the digital strategy for your business to ensure maximum effectiveness.
Being visible in the search engines is the fundamental purpose of having a website in the first place. SEO is a movable feast; best practice two years ago is worst practice now. Every few months new ranking factors appear and its critical that you stay current with the latest best practice in the industry. We specialise in staying current and continuously optimising your site to best practice so that you maintain that competitive edge.
If you use your website as a business development tool then it is critical to ensure that the customer journey on your website is optimised to ensure that it is easy for the user to engage with you. In the industry we term this conversion rate optimisation. We use advanced digital research techniques and A/B testing to ensure that when a user lands on your site we are always encouraging them to engage with you, exchange their details or buy your products.
Are you a data-driven business? If not, you now can be. Digital analytics has become accessible to everyone with the suite of Google products available now. You can understand your customer is great detail; understanding the costs of acquiring them, your return-on-marketing investment and what their product preferences and seasonal behaviours are. Drive strategic insights for your business with the power of digital analytics.
Advertising in search engines is a powerful tool for finding new customers. It is also about protecting your brand from competitors who may choose to target your brand with their ads. Ensure you have a best practice and cost-effective search advertising strategy from a Google Partner who will ensure you get the maximum benefits and return-on-investment.
Display advertising is important for building your brand awareness and for putting your products right in front of potential customers. Remarketing allows us to target those potential customers that have previously visited your website, but may not have engaged. These powerful techniques ensure you are using the full range of tactics available to succeed in the digital environment.
Social media platforms are now key channels for connecting with your customers. Social advertising allows us to target your message to a very specific set of consumers. Social is also a key tools for engaging and retaining current customers; boosting sales with offers and coupons and keeping your followers informed. A good content strategy is also powerful for driving SEO value, so you should view social as a key tactic in your digital marketing mix.