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Case Study: Robotics & Drives

Robotics & Drives is a success story in itself as it is an Irish company on the way up, providing robotic solutions for manufacturing across Ireland & Europe.  Robotics & Drives is based in Mullingar and now employs 10 people.  They are the biggest importer of robotics arms into Ireland and the second largest in Europe after ABB.

With that in mind, the design of Robotics & Drives had to be all about Robots, their movements & scale. Every design brings it’s own challenges and this project was no different.

When we design a new website our team look at the Unique Selling Points of a business, what their competitors are doing & how can we make our client stand out.  In this case the Robotics & Drives company had great branding and very relevant colours for their service.  This was a great start to a fun project.

Thus embracing these colours and introducing the mechanical theme were essential to highlight their unique offering.  Chrome finish, screws, robotic movements, Ipad stretching & Call to Action were a must as not only do we want the user to have fun, but also immediately get the impression they are dealing with true professionals in their field.

What we now have is a marketing tool for Robotics & Drives, one that provides real time information, Head Office location, a service requirement form & videos of these robots in action.  What’s more, Robotics & Drives can keep the site up to date as it has a Content Management System thus they can simply change their offering/information as they wish in a very dynamic marketplace.

To view the Robotics & Drives website visit www.roboticsanddrives.ie and let us know what you think…………


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