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Digital Eire’s Tweetaton & the Bord Gais Social Media Awards

Last week we brought you the news that Digital Eire was nominated for a Bord Gais Social Media Award for Best Social Media Only campaign.  This week we will find out if we are the lucky winners of the award!

We have been nominated in recognition for our Tweetaton campaign, which we ran in association with Autism Ireland and St. Josephs Secondary School, Rochfortbridge, to help raise money for both organisations.  The concept of the campaign was to run a 24hr Tweetaton and use social media like nobody ever has before.  With all of the Digital Eire team being avid Twitter users, we saw the Tweetaton as a great challenge and thus, our Managing Director Michael, approached the Parents Council of St. Josephs with the concept. The Council, students and school staff wholeheartedly embraced the idea and were very enthusiastic about the strategy.

Autism Ireland came on board immediately & generously backed us the whole way. They helped organise a photo shoot with Keith Duffy, a great ambassador for the organisation which made it into the national papers!  Autism Ireland also provided many fantastic background supports throughout the whole campaign.

During the campaign a new world record was also set by tweeting from 12,000 feet!!  The idea of the SkyTweet was to take a sky dive to a new level and tweet while jumping out of a plane.  Watch here as Michael tries his hand at a bit of stuntmanship…

The Tweetaton event itself commenced on the 8th of March 2013. With an army of Twitterati made up of students from St. Josephs, teachers and many more we set out to make Twitter our own for 24 hours.  A topic of discussion would be decided upon every hour and our dedicated tweeters would then start to converse and broadcast it on Twitter, getting people involved. An auction was also held via Twitter with the prizes going to the highest Tweetbidder. We also trended periodically for a time during the Tweetaton; such was the level of interaction we achieved.

The whole campaign demonstrated firsthand the power that social media can have.  We started with a simple idea and it grew and grew into so much more via just one online social medium.  It is a powerful marketing tool that any business or individual can use to get their message out there, the challenge is to capture the imagination of the listener.

The Tweetaton also allowed us here at Digital Eire to flex and excel in our own abilities in the form of the Tweetaton site http://www.tweetaton.com.   With Ray’s design, Patrick & Arturs development and Greg’s SEO services, our sleek and responsive campaign website came to life.

The campaign was a major success overall.  We managed to raise in excess of €10,000, thanks to many generous sponsors both nationally and internationally, which was split between St. Josephs Secondary School and Autism Ireland.  To top it all off, we then achieved our nomination in the Bord Gais Social Media Awards & made it through to the final cut!

The lucky winner will be announced on this Thursday night May 30th in the Clyde Court Hotel Dublin, hosted by RTE 2FM’s Rick O’Shea.  We face stiff competition for the award in our category with the likes of Vodafone Ireland, Marks & Spencers and The National Lottery also nominated but we hope to triumph on the night and bring home that Sockie!

Digital Eire Marketing, we help deliver your unique message & have fun!!!!!!!!!


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