On Wednesday the 12th of October, Michael Moran our Marketing Director spoke to Fourth Year Honours Degree Business Students in Athlone Institute of Technology.
Brenda Flaherty, a marketing lecturer in AIT, invited Michael to speak about Digital Marketing and The Power of Social Networking. These sectors are experiencing phenomenal growth with companies like Google reporting 26% growth in profits. The Diageo drinks company has recently attributed a 20 % growth in Sales to Face book and they have embraced the power of advocacy, where their loyal customers do the selling for them.
Their customers personal insight into using their product/service is invaluable as it gives other customers confidence in making a decision to buy. The presentation lasted approximately ninety minutes including a brisk Q&A session where students participated very proactively and gave Michael plenty of fruit for thought. Special thanks to Brenda and Mr Owen Ross. The Athlone Institute of Technology website is http://www.ait.ie.